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Hit Them With The Carrot

When it comes to motivating employees, save on your stick budget and just hit them with the carrot.

Skyscaping – Vanity Branding for a New Generation

Skyscaping may seem a little gimmicky, and unlikely to be a useful advertising tool yet, but consider this: 10 years ago no one reading this had access to aerial images of the entire world. Today, we all do, and the image quality is improving every year. Millions of people use Google Earth for directions (instead of a two-dimensional map) and millions more also use GE ‘just to look at things because it’s so danged cool.’