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Optimism

Whenever I meet a kid who’s a picky eater I assume it’s because someone told him he was. Not necessarily to his face, but the kid might have heard mom say “He doesn’t like vegetables” – and believed it.


Marketing: Less is so much more

Marketing is brevity. An image is best if you can paint one like Denver Water did, but words will do as long as you remember the billboard and Use Less.


And That’s Why We Always Leave A Note

Most of his videos show him trembling with excitement as he explains why a furry, 900 pound assassin is nuzzling at his pocket. “I understand the bears,” he’d giggle moronically, “And they understand me.”


What a Bear Mauling Can Teach Us (besides humor)

This New York born romantic spent his summers camped along Alaskan salmon streams, filming himself at the wildest and free-rangiest petting zoo on Earth. Most of his videos show him trembling with excitement as he explains why a furry, 900 pound assassin is nuzzling at his pocket. “I understand the bears,” he’d giggle moronically, “And they understand me.”